Online Marketing

Everything you need to create a website

In this article we provide a breakdown of each of the components you need in order to have a custom presence on the Internet, including a website and email services on your own domain. When you register a domain and host it all in the same place, it’s not always obvious that the service being…

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Intro to Conversion Rate Optimization (CRO)

Once you have a website and your marketing efforts are sending new customers to your website, it’s important to analyze the flow of traffic from the moment the visitor lands on your site through to the final conversion: whether placing an order or submitting a contact form. Analyzing visitor behaviour and making changes based on…

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7 things to check when troubleshooting a high bounce rate

bounce rate analysis

Bounce rates provide an indication of the number of website visitors that reach a page on your site, then leave your website. Having a high bounce rate is not helpful if you’re trying to capture visitors on your site in order to generate leads or sell products or services, and so keeping your bounce rate…

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Free backlinks for qualifying website owners

FREE BACKLINKS LIMITED TIME OFFER! Up for offer is FREE backlinks from high quality websites for anyone that hosts with us. Requirements: Your site/content must be approved by us, so please do not get writing until you know we’ll accept your content! You must be an existing hosting customer of Websavers or sign up for a…

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What is link building for SEO and why is it important?

Google started to dominate the search scene in 2000 with it’s PageRank algorithm (PR). This algorithm (according to wikipedia) “is a link analysis algorithm, named after Larry Page[1] and used by the Google web search engine, that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web,…

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SEO Packages: what to look out for

Out of the box SEO Packages are almost non-existant anymore because every site has its own unique link profile, rankings, and configuration. When it comes to on-site SEO it’s nearly impossible to know in advance precisely which factors have already been applied and which still need to be accounted for. That said, off-site SEO and…

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Why it’s difficult to find a great search engine marketer

Finding a great search engine marketer requires two key elements: Ensuring you’re willing to spend the budget and/or time necessary to make it happen, and Finding the right agency for the job Finding the right Agency Typically you’ll find that those offering search marketing are in one of three camps: Marketing Consultants that are trying…

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White screen with WP Rocket and non-writable .htaccess

We’ve been messing around with the WP Rocket caching plugin lately and managed to stumble upon two weird issues that were seemingly unrelated: Firstly when enabling WP Rocket with just Apache processing and no nginx, it was seemingly unable to write to the .htaccess file (despite having FastCGI access enabled for PHP and definitely having…

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4 Things To Keep In Mind About Search Engines

Whether you offer SEO services to your own clients or you’re in the market for a new SEO consultant to help out with your organic rankings, there are a few things that you need to know about search engines. There seems to be a lot of confusion surrounding the search marketing industry – specifically around…

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Choosing the best SEO keywords for a local business

Choosing the right keywords to target on your website or blog post is likely the most important aspect of any Search Engine Optimization initiative. I believe this process is what divides traditional blogs from business-oriented websites. The reason for this is because the keywords you choose are the foundation of your work and everything else…

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How to be number one on Google

From time to time I will get asked how to get a website to be number on Google. I usually chuckle and think if only there was a secret equation to get a number one spot all the time. So here is the truth: there is no secret, but there is a process. There are…

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Your Online Profile: Why social media is not enough

With the widespread use of social media as a ‘home’ for millions of people worldwide, many think the need for a website to represent a single person is no longer there. Why do you also need a website? Wouldn’t yet another place, beyond all my social media profiles, that represents ‘me’ simply add to the noise and confusion?…

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How to get a sponsor for your station

There are thousands of amazing online radio stations on the web that attract hundreds of thousands of listeners every day. Shoutcast hosting is a great way to get heard online, whether you are an up and coming radio personality or a journalism enthusiast looking for a little extra, an online radio station is a great…

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