Choosing the right keywords to target on your website or blog post is likely the most important aspect of any Search engine optimization initiative. I believe this process is what divides traditional blogs from business-oriented websites. The reason for this is because the keywords you choose are the foundation of your work and everything else from optimization to promotion will be built upon the keywords.
Why is keyword research important?
The major reason to do proper keyword research while you are building or optimizing a website is so you learn how your customers are searching for your products and services online. You can stop the guess work and learn the exact keywords they are using to find you – they may be different than you thought. Having this information allows you to better tailor your content to attract these searchers without having to pay for them.
Using the Google Keyword Tool
There are a lot of paid keyword research tools out there that do an excellent job at finding you excellent keywords. For the sake of this lesson, I wanted to assume that most local businesses wanted to operate on an extremely tight budget when it comes to Search Engine Optimization (read: no budget).
The best place to start your keyword research is with the Google Keyword Tool. This tool gives you a variety of information on keywords such as global and local search volumes and the cost to advertisers.
Using the GKT isn’t that difficult, but I have made a quick 4-5 minute video to help you better understand what to look for and how we use it to determine the best keywords for our clients. This video is the same process we use to start any keyword research.
Note: click the expand button on the bottom right to get the video in a larger screen.
How many keywords should I target?
This really depends on how much content your website has, how many pages and articles you may be creating, and much more. To keep things simple, we recommend 2 core keywords for your main home page. Most of the time, these are city keyword and keyword city (eg. Halifax web design and web design halifax).
For your product and service pages, you may want to target a service-specific or product-specific keyword such as buy keyword in city or just buy keyword (eg. buy fishing rod in Halifax).
Every blog post you write on your website, should also be somewhat targeted toward a keyword. Even if that keyword only has a dozen or so searches per month, it is beneficial to capture those visitors with your blog post and have the opportunity to convert them with your website. Without proper keyword research, they wouldn’t have found your site in the first place.
Need some help?
Our higher end Web development packages include basic on-going SEO optimization and promotion. If you currently have our service, simply send us an email and we’ll be happy to give you a hand. If you’re not currently a subscriber, we will still offer a free keyword and competitive analysis on your website free of charge. Just contact us through the contact form above.