Communicating and engaging with your audience through email can be an extremely powerful thing. You get direct access – right to their inbox or phone – that lets you provide valuable information and share amazing stories. A lot of marketers will say that their email list is their most valuable asset, and I’m certainly not here to argue. In fact, many successful online marketers say that their one regret is that they didn’t start building an email list sooner.
Why Should You Start Building An Email List?
There are some big benefits to starting an email list and I wanted to dive into those now.
Stronger community building
Getting an email from someone is probably the most personalized way to communicate. These people have given up their information and their time and have decided to receive updates and communications from you – that’s a huge opportunity to build a strong community.
Want to know if you should develop a specific product or service? Why not ask the group of people that have agreed to receive your updates – people that like knowing what you’re up to and are willing to help out. Sending a quick email asking questions or getting feedback is a great use of your email list.
When Should I Start Building An Email List?
Today. Don’t delay capturing people’s email – even if you aren’t doing much with them right now. It’s better to have the information and not use it than it is to never get it. Sign up for a free email marketing client and put an opt in box on your site today. I’ll show you how.
Adding An Email Opt-In Box To Your Website
What Should I Send In My Emails?
This is probably the most common question of email marketing. There are a few things you can do to get started. Firstly, I like to do a weekly recap or a bi-weekly recap email. This will include little snippets of all the blog posts I wrote over the past week or two.
Another option you have is to set up an auto-responder series so that you are continuously communicating with your list. All popular email marketing clients have this ability (including MailChimp). What happens is that when someone joins your list they receive the group of emails you have pre-written over the series of days, weeks, months, or even longer. This is a little advanced for this guide, but feel free to email us if you have any questions about this.