This promotion section, along with the making money section are optional, however, if you want to build a following and potentially make some money down the road than you’re in the right spot.
So let’s start with the search engines, and specifically Search Engine Optimization (SEO)
The Three Main Pillars Of Search Rankings
Search engine optimization is the process of increasing your website’s position in search rankings for particular keywords. In a nutshell, it’s optimizing your blog so it gets found in Google or Bing. You need to align your blog content and efforts with what your visitors are looking for. There are three main areas or pillars that you should be paying attention to in order to improve your search rankings.
1. Research & Understanding Your Audience
This is by far the most important aspect of good SEO and is commonly overlooked. You need to ask yourself – what does my audience want to hear? What are some of their pain points that they need a solution for? What are some of the questions that they are asking that I can answer? Getting to know your audience and what it wants is a great way to not only incorporate good keywords into the mix, but also align your content with what will be shared by your readers.
But how do I know who my audience is if I’m just getting started?
We get this question a lot! It might seem like you don’t really have an audience yet, but if you’ve got a website, then you’ve got at least a potential audience, and finding out more about who your potential audience is will help you to build that audience faster and more effectively.
When you’re engaging in keyword research (via the keyword planner video below), try to think about what you’re planning on writing about or what you’re selling. Then think about what your audience (or customers) might be searching for to try and find your content or products/services. You’ll be looking to find the combination of search phrases that yields the highest number of searches per month, then focus in on it for your SEO across your website.
Finding Keywords & What People Are Searching For
2. Proper Onsite SEO: Structure & Content
Onsite SEO is essentially anything that exists on your website. This includes the basic title and meta data, the content itself, and even how your blog is laid out and the navigation between posts and sections. I’ve included a video here that covers the basics if you want to setup your onsite SEO in WordPress.
Installing & Configuring SEO Plugins On Your Blog
3. Proper Offsite SEO: Attracting Attention
Call it whatever you want – link building, public relations, outreach, etc. You want to focus some of your efforts getting involved with the communities that you are a part of. If you are a personal blogger connect with others, if you write about fashion, start connecting with other fashion bloggers or professionals. Conducting interviews with other bloggers and industry professionals is a great way to leverage their audiences and get your content shared.
Links are still important – at least the good ones are. Spend your time building those relationships. More and more offsite SEO now falls into the realm of social media – because that’s where a lot of content is being shared now. We’ll go into that in the next section.
This is one of my favourite topics to discuss – especially for bloggers. If you’re interested in learning more about SEO or have any specific questions after you’ve setup your blog please don’t hesitate to ask!
Next Stage Of The Guide
Have you setup your hosting for your website yet? It’s kinda difficult to promote your website and make any money if you don’t even have it setup! If you have any questions during the process don’t hesitate to ask. If you haven’t already, use the link below to setup your hosting.