Creating & Selling Products Online
Creating and selling your own products or services is the most obvious way to make money with your website. This might sound complicated but it really doesn't have to be: we make it easy for you to sell your products online. I'll take you through what you can sell and how to set it up on your blog.
That will really depend on your industry and the needs and desires of your audience. When it comes to creating a product for your blog the most common methods that I have seen (and done) are the following:
An eBook guide
This is something that will solve a very real problem that your audience is having. Remember back to our parenting blog example. It would be a guide on everything dealing with potty-training. In the healthy living industry it might be an the Vegetarian's Handbook which gives them all the information they'll need and what to expect when they switch to a vegetarian diet.
The best way to learn about what to write about is by asking your readers and listening to your own problems. What did or are you struggling with?
This method is by far the most common and the price point will range from $5 to $100 for something like this with a lot of great information.
Self-published Amazon Kindle books.
This is another popular one. Kindle has made self-publishing very straight forward and has provided an amazing platform to write your own story or book. Whether this is fiction or non-fiction, the kindle platform is a great way to create a little more than a simple eBook.
Publishing your own books is also a great way to gain a little credibility in your industry.
A lot of bloggers offer pre-set freelance writing packages. I've offered online personal training courses from one of my fitness blogs. This is basically a way to take some sort of service that you could offer and give it a set monthly price. What you can offer will depend on your specialties and what people are looking for you in industry.
This is often the stepping stone for creating an eBook guide. After you offer some sort of consulting or service to your clients, you'll learn more and more about their pains and problems and will be able to create the best guide possible to solve them.
How do I sell products using my website?
This simple way: great for one or two virtual products, like ebooks
The easiest way is to add a sales or products page with a description of the product or service. Then include a simple PayPal buy-now button where visitors can pay and download your book. If you have a Paypal account you can create a buy now button quickly and easily and simply paste the code it gives you into the WordPress editor for that specific page.
Depending on how you want to set it up you can have the file available for immediate download, or you can email them the guide or service later.
The better way: when you have more than a couple products, use WooCommerce
WooCommerce is a full-scale eCommerce shopping cart. Below you'll find some tutorials on how to install WooCommerce and create products.
- How to Install WooCommerce
- How to create products
- Configuring PayPal or Stripe (to accept credit cards)
- Configuring Shipping (for physical products)
- How to effectively manage customer orders
With any luck your theme will support WooCommerce by default. Due to WooCommerce's popularity, theme support is quite likely! That said, the ability to customize the appearance of your product pages and checkout is usually quite limited still. If you'd like to customize any of your eCommerce experience, please don't hesitate to ask us! We can often provide free resources to help you, or worst case provide a quote to help you make the changes you require happen.
Now that you've got your website online and set up to make you money, take a read over our comprehensive marketing strategy guide to learn how to build an audience and increase traffic.