What does your website do for your business

If you answered this question with “nothing” or “I’m not sure” it may be time to take a closer look at how your business operates online.

For many companies, their website is merely an expensive business card and doesn’t encourage action from visitors or offer any added value.

Good websites achieve their goals

What should your website do for your business? The answer is simple: it should achieve its goals. Whether you want to have visitors purchase your products directly online, call to book a reservation, join your mailing list, submit a contact form inquiry, or pick up the phone and call you, your goals should be well defined and measurable.

Encouraging action

No matter what the specific goal may be, it usually revolves around wanting the visitor to take action and do something. A well developed and thought out landing page can add a lot of value to your website to encourage visitors to take the action you want them to.

Tracking and conversions

It’s one thing to set your goals and develop a site around them, but unless they get tracked and measured you have no idea how your website is performing or what your return on investment is.

By leveraging free technology and tools, such as Google Analytics, your website goals can be easily measured.

Consider this scenario: You now know that for every 100 visitors your website gets you sell one product for $79 and that you can add targeted visitors for only 5 cents per visitor.

Think you might spend a little bit more time developing your business online now? Take the first step in getting the website your business needs.